Programmatic Video Advertising, Explained Plainly
The video ad supply chain in plain terms — who the parties are, where the money goes, and which levers a publisher genuinely controls.
Minute.ly Editorial
Writing on AI, video and the tools media teams use, from the Minute.ly team.
Real-Time Highlights: Cutting Clips While the Broadcast Is Still Running
A live clip is worth most in the minutes right after it happens — a window far shorter than manual editing takes. What real-time packaging requires.
Why Sports Video Became Its Own Technology Category
Sports used to be a vertical application of broadcast technology. Direct distribution turned it into a technology problem in its own right.
What to Measure in Video Analytics (and What to Ignore)
Most video dashboards are full of numbers nobody can act on. A short list of the metrics that actually change a decision.
Video on Connected TV: What Changes on the Living-Room Screen
Connected TV is not a bigger phone. Distance, input method and posture change what works, yet most teams port mobile assumptions across unchanged.
Thumbnails: The Cheapest Lever on Video Engagement
Viewers decide whether to click in well under a second, and the thumbnail drives that decision. Most teams still choose theirs at random.
Automating Video Production: What to Hand Over First
Not every video task is worth automating, and the order matters. A practical sequence for deciding what to hand over first.
Getting More From a Video Archive You Already Paid For
Most publishers sit on more video than they actively use. Indexing the archive turns a storage cost into something you can keep publishing from.
Short-Form Vertical Video Without a Dedicated Team
Most publishers treat short-form as new production and quietly abandon it. The ones that sustain it treat it as a format for work they already do.
Rethinking Ad Formats for OTT and News
Audiences raised on streaming will not sit through advertising designed for broadcast. Publishers moving to OTT need a different approach.