Captions, Transcripts and Getting Video Accessibility Right
Captions are an accessibility obligation, a legal requirement and an SEO asset at once — and auto-generated ones satisfy fewer of those than teams assume.
Product news, press releases and case studies from the Minute.ly team.
Captions are an accessibility obligation, a legal requirement and an SEO asset at once — and auto-generated ones satisfy fewer of those than teams assume.
Machine learning moved from the edge of video production to its centre. A look at what genuinely changed — and what was oversold.
Video revenue is a function of impressions, fill and rate. Most teams push on the one with the least headroom.
Most teams publish far more video than anyone ever watches. The bottleneck is rarely production quality — it is how each asset gets presented.
Personalisation gets described as magic and built as a ranking problem. What these systems actually do, and how they reliably fail.
A teaser is a short cut from a longer asset whose only job is to sell the watch. What separates an effective one from a wasted opportunity.
Search engines cannot watch your video. Everything they know comes from what surrounds it, and all of that is within your control.