Advertising

Articles from Minute.ly on advertising.

The video ad supply chain in plain terms — who the parties are, where the money goes, and which levers a publisher genuinely controls.

June 9, 2026 1 min read

Audiences raised on streaming will not sit through advertising designed for broadcast. Publishers moving to OTT need a different approach.

March 25, 2026 1 min read

Video revenue is a function of impressions, fill and rate. Most teams push on the one with the least headroom.

February 24, 2026 2 min read