A/B Testing Thumbnails and Previews Without Fooling Yourself
Thumbnail tests are easy to run and easy to misread. How to design one whose result you can actually act on.
Engagement
Articles from Minute.ly on engagement.
Embedded Video Players and the Cost of a Slow Page
An embedded player that slows the page costs you the very viewers it was added to attract. What to measure, and what to defer.
What to Measure in Video Analytics (and What to Ignore)
Most video dashboards are full of numbers nobody can act on. A short list of the metrics that actually change a decision.
Video on Connected TV: What Changes on the Living-Room Screen
Connected TV is not a bigger phone. Distance, input method and posture change what works, yet most teams port mobile assumptions across unchanged.
Thumbnails: The Cheapest Lever on Video Engagement
Viewers decide whether to click in well under a second, and the thumbnail drives that decision. Most teams still choose theirs at random.
Why Most Video Libraries Go Unwatched
Most teams publish far more video than anyone ever watches. The bottleneck is rarely production quality — it is how each asset gets presented.
How Video Personalisation Actually Works
Personalisation gets described as magic and built as a ranking problem. What these systems actually do, and how they reliably fail.
What Video Teasers Are, and Why They Work
A teaser is a short cut from a longer asset whose only job is to sell the watch. What separates an effective one from a wasted opportunity.