A/B Testing Thumbnails and Previews Without Fooling Yourself
Thumbnail tests are easy to run and easy to misread. How to design one whose result you can actually act on.
Metrics
Articles from Minute.ly on metrics.
Metadata Is Not Enough: What Video Analysis Adds
Most video recommendation still runs on titles, tags and dates — a thin description of a video, and a hard ceiling on discovery.
What to Measure in Video Analytics (and What to Ignore)
Most video dashboards are full of numbers nobody can act on. A short list of the metrics that actually change a decision.
Thumbnails: The Cheapest Lever on Video Engagement
Viewers decide whether to click in well under a second, and the thumbnail drives that decision. Most teams still choose theirs at random.
Video Monetisation: Where Publisher Revenue Actually Comes From
Video revenue is a function of impressions, fill and rate. Most teams push on the one with the least headroom.
How to Make Video Findable in Search
Search engines cannot watch your video. Everything they know comes from what surrounds it, and all of that is within your control.