Programmatic Video Advertising, Explained Plainly
The video ad supply chain in plain terms — who the parties are, where the money goes, and which levers a publisher genuinely controls.
OTT
Articles from Minute.ly on ott.
Why Sports Video Became Its Own Technology Category
Sports used to be a vertical application of broadcast technology. Direct distribution turned it into a technology problem in its own right.
Video on Connected TV: What Changes on the Living-Room Screen
Connected TV is not a bigger phone. Distance, input method and posture change what works, yet most teams port mobile assumptions across unchanged.
Rethinking Ad Formats for OTT and News
Audiences raised on streaming will not sit through advertising designed for broadcast. Publishers moving to OTT need a different approach.