A/B Testing Thumbnails and Previews Without Fooling Yourself
Thumbnail tests are easy to run and easy to misread. How to design one whose result you can actually act on.
Performance
Articles from Minute.ly on performance.
Live Streaming: What Breaks at Scale
A live stream that works for a hundred viewers can fail badly at a hundred thousand. The failure modes are predictable, and mostly preventable.
Embedded Video Players and the Cost of a Slow Page
An embedded player that slows the page costs you the very viewers it was added to attract. What to measure, and what to defer.
What to Measure in Video Analytics (and What to Ignore)
Most video dashboards are full of numbers nobody can act on. A short list of the metrics that actually change a decision.
Automating Video Production: What to Hand Over First
Not every video task is worth automating, and the order matters. A practical sequence for deciding what to hand over first.