A/B Testing Thumbnails and Previews Without Fooling Yourself
Thumbnail tests are easy to run and easy to misread. How to design one whose result you can actually act on.
Video Teasers
Articles from Minute.ly on video teasers.
Short-Form Vertical Video Without a Dedicated Team
Most publishers treat short-form as new production and quietly abandon it. The ones that sustain it treat it as a format for work they already do.
What Video Teasers Are, and Why They Work
A teaser is a short cut from a longer asset whose only job is to sell the watch. What separates an effective one from a wasted opportunity.