Why Sports Video Became Its Own Technology Category
Sports used to be a vertical application of broadcast technology. Direct distribution turned it into a technology problem in its own right.
Video Strategy
Articles from Minute.ly on video strategy.
Getting More From a Video Archive You Already Paid For
Most publishers sit on more video than they actively use. Indexing the archive turns a storage cost into something you can keep publishing from.
Rethinking Ad Formats for OTT and News
Audiences raised on streaming will not sit through advertising designed for broadcast. Publishers moving to OTT need a different approach.
Why Most Video Libraries Go Unwatched
Most teams publish far more video than anyone ever watches. The bottleneck is rarely production quality — it is how each asset gets presented.
What Video Teasers Are, and Why They Work
A teaser is a short cut from a longer asset whose only job is to sell the watch. What separates an effective one from a wasted opportunity.