Getting More From a Video Archive You Already Paid For
Most publishers sit on more video than they actively use. Indexing the archive turns a storage cost into something you can keep publishing from.
Video
Articles from Minute.ly on video.
Short-Form Vertical Video Without a Dedicated Team
Most publishers treat short-form as new production and quietly abandon it. The ones that sustain it treat it as a format for work they already do.
Captions, Transcripts and Getting Video Accessibility Right
Captions are an accessibility obligation, a legal requirement and an SEO asset at once — and auto-generated ones satisfy fewer of those than teams assume.
How AI Actually Changed Online Video
Machine learning moved from the edge of video production to its centre. A look at what genuinely changed — and what was oversold.
Why Most Video Libraries Go Unwatched
Most teams publish far more video than anyone ever watches. The bottleneck is rarely production quality — it is how each asset gets presented.
How Video Personalisation Actually Works
Personalisation gets described as magic and built as a ranking problem. What these systems actually do, and how they reliably fail.
What Video Teasers Are, and Why They Work
A teaser is a short cut from a longer asset whose only job is to sell the watch. What separates an effective one from a wasted opportunity.
How to Make Video Findable in Search
Search engines cannot watch your video. Everything they know comes from what surrounds it, and all of that is within your control.