A/B Testing Thumbnails and Previews Without Fooling Yourself
Thumbnail tests are easy to run and easy to misread. How to design one whose result you can actually act on.
Video Strategy
How teams plan, package and measure video.
Embedded Video Players and the Cost of a Slow Page
An embedded player that slows the page costs you the very viewers it was added to attract. What to measure, and what to defer.
Programmatic Video Advertising, Explained Plainly
The video ad supply chain in plain terms — who the parties are, where the money goes, and which levers a publisher genuinely controls.
Why Sports Video Became Its Own Technology Category
Sports used to be a vertical application of broadcast technology. Direct distribution turned it into a technology problem in its own right.
What to Measure in Video Analytics (and What to Ignore)
Most video dashboards are full of numbers nobody can act on. A short list of the metrics that actually change a decision.
Video on Connected TV: What Changes on the Living-Room Screen
Connected TV is not a bigger phone. Distance, input method and posture change what works, yet most teams port mobile assumptions across unchanged.
Thumbnails: The Cheapest Lever on Video Engagement
Viewers decide whether to click in well under a second, and the thumbnail drives that decision. Most teams still choose theirs at random.
Getting More From a Video Archive You Already Paid For
Most publishers sit on more video than they actively use. Indexing the archive turns a storage cost into something you can keep publishing from.
Short-Form Vertical Video Without a Dedicated Team
Most publishers treat short-form as new production and quietly abandon it. The ones that sustain it treat it as a format for work they already do.
Rethinking Ad Formats for OTT and News
Audiences raised on streaming will not sit through advertising designed for broadcast. Publishers moving to OTT need a different approach.