Video Monetisation: Where Publisher Revenue Actually Comes From
Video revenue is a function of impressions, fill and rate. Most teams push on the one with the least headroom.
Video Strategy
How teams plan, package and measure video.
Why Most Video Libraries Go Unwatched
Most teams publish far more video than anyone ever watches. The bottleneck is rarely production quality — it is how each asset gets presented.
What Video Teasers Are, and Why They Work
A teaser is a short cut from a longer asset whose only job is to sell the watch. What separates an effective one from a wasted opportunity.
How to Make Video Findable in Search
Search engines cannot watch your video. Everything they know comes from what surrounds it, and all of that is within your control.